FMP Project
Florist / Nursery Branding
This project was my chosen theme for my FMP for year 1 of Graphic Design at college. It was centered around Spring and trying to capture and present it as a focal point throughout the assignment.
Mood board for Brand Concept.
BRAND LOGO:
BUSINESS CARD DESIGN:
Company icons created in Adobe Illustrator.
Flat lay view of business card design and colour swatch.
Business Card Mockups:
Printed off business card design.
FLYER DESIGNS:
GIFT CARD DESIGN:
Flat lay view of front of the gift card and mockup view of both sides.
Printed out gift card design.
POSTCARD DESIGN:
Printed out version of the postcard design and screenshot of the flat lay digital version.
Mockup of the front and back of the postcard design.
PACKAGING:
Cactus repeat pattern created using Illustrator after sketching and painting a simplified version of a potted cactus plant.
Various flower seed bags created using photography captured in and around York.
POSTERS:
Spring inspired posters.
TOTE BAG:
Tote bag mockups of some of the initial ideas for a design.
T-SHIRT DESIGNS:
Process of digital designs created on Illustrator to finished chosen final designs that have been heat pressed onto t shirts.
GIF DESIGN:
WEBSITE DESIGN:
SPRING BOOK DESIGN:
The idea for the book was to have a blunt heading on the front 'Spring' in order to attract interest with the possibilities for what content the book could comprise of.
The first inside page of the book was meant to explain more about this 'Spring' title. With the design of it, it can be read in two ways, either 'In York and around York' or 'In and around York'.
Some images showing types of layout that were used in the book and what the covers looked like.
PHOTOGRAPHY:
Photos edited using Lightroom.
