The Voice Donor
Publicis Guangzhou
2015 One Show，Silver/Mobile
2015 Cannes Lions，Finalist/PR
2015 Spikes Asia，Bronze/Mobile
2015 DFA亚洲最具影响力设计奖，Grand
WeChat,The most popular messaging communication service in China. Allows voices to be used as messages during communication.Hundreds of millions of voice messages are created by consumers based on their daily usage.
微信，中国最流行的信息平台，它真正让声音成为信息被使用，每天产生数亿条信息。
The Voice Donor
为盲胞读书
Let’s change the voice messages to voice donor.
We have made a platform on WeChat, by which the users can be invited to contribute their voices for the blind. A one-minute text will be automatically pushed to the donor. Through the voice message function, one-minute audio books can be created by them.After a multi-dimension speech analysis on the received voices,An audio book with clear and fluent speech is provided to the blind.
Donators can invite their friends to take part in this 400 million WeChat users are working together,To solve the problem that there is no audio books for the people who can’t see.
让语音信息，成为语音捐献。
我们在微信上建立平台，邀请用户为盲胞捐献声音，系统自动为捐献者推送1分钟文本，
人们通过语音信息，就可以捐赠1分钟语音书。系统对收到的声音进行多维度语音分析，系统将收到的声音进行分析和排序，把用户捐献的声音制成有声书，让盲胞在微信上收听。
每一个捐献者，都可以在微信上邀请朋友一起捐赠，4亿微信用户共同创作，让中国盲胞无书可读的难题，变简单！
21+ celebrities volunteered, plus guests of “The Voice of China”
210 million viewership on social media
1,200,000 participants averagely donating 4.9 times
112 audiobooks completed by 6,000,000 voice messages
Earned media coverage worth 30,000,000 USD, including exposures on “The Voice of China” and reports from CCTV
21位名人自愿成为官方召集人，过百位社会知名人士主动宣传
微博话题拥有超过2.1亿阅读
收集到600多万条语音捐赠，集结成112本有声书
获得包括央视在内的主流媒体免费报道，媒体价值约1亿6千万
