Squarestats is an instagram analytics tool allowing marketing teams and influencers to measure how their posts and stories are performing.
I was tasked with taking a fresh look at the overall experience and interface of the beta version and designing new features being added. This involved assessing the existing hierarchy and grouping of information, asking the question - which stats are the most useful to the majority of users? Additionally, it was important to ensure that the accompanying charts enhanced the experience and weren’t simply there to make it look prettier.
Desktop
Mobile
