Karma Kats is a psychotherapy pet center to help hypnotize your cat that is just not being themselves lately. Hypnosis is psychotherapeutic treatment/ psychotherapy. It’s a procedure that helps facilitate various types of therapies and medical or psychological treatments. I decided to make this a psychotherapy pet center to really play with the different ways we all could’ve took this project. I was tired of the happy mood setting therapy places we were given and came to realization that we don’t always adopt loving, caring animals. These are real ways to hypnotize your cat because we adopt animals of all backgrounds, and people don’t tend to understand that. I hope to send a message to the ones viewing this project that each animal we come across is unique in their own way and just like humans they can go through depression, anxiety, trauma and other mental illnesses. I encourage you to read the signs on my web design if you think your animal is different from others you’ve had before. 

I was half way though my project when I decided to start over with the logo on the left. When someone during critique said the tails looked like monkeys I couldn’t un see it. Also, most of my personal art tends to be surreal and I wanted to show that is some way. So, when first brainstorming this new logo I was inspired by the cheshire cat from Alice in wonderland. I didn’t realize how creepy it looked at first when I drew up the logo. I had to rethink therapy and especially psychotherapy. When the media portrays hypnosis, it tends to be creepy and unusual like in the movie ‘Get Out’. So, I had to tone it down a bit and reconstruct that stereotype if I wanted to stick to this idea. Hypnosis is actually very common in animals and humans and I wanted to design a logo that would catch the attention and curiosity of an outsider to reel them in and teach them that. It is not scary and is actually life changing, so by keeping that classic hypnotizing pocket watch and spirals people would have an idea what this was all about, but the yellow inside of the bag would reflect the Zen results it has on its patients.