In today’s multifaceted professional landscape, companies are expected—by both clients and employees—to take steps to alleviate societal ills. The idea behind this thinking is simple: businesses can demonstrate their support for their customers, their communities, and their country by striving to reduce the prevalence and severity of society’s most pressing difficulties. And if every company does just a little bit to reduce the prevalence and severity of these things, the world will be a much, much better place.

And while the vast majority of companies support aiding society, many of these businesses—and their executives—are unsure of how to go about doing so.

To help business owners and executives give back, let’s take a look at three effective ways to create a culture of philanthropy within a company!

Match Employee Donations

Especially for smaller companies, matching employee donations is a fantastic way to create a culture of philanthropy.

Many individuals care enough about societal ills to donate to charitable organizations, and companies that match their employees’ donations support admirable causes and make clear that they aim to make the world a better place.

With time, matched donations make a tremendous impact.

Hold a Benefit

Truth be told, philanthropy isn’t all about donating money. In fact, there’s a lot to be said for companies that donate time, as doing so is arguably more meaningful than providing a cash donation. What’s more, is that doing so can also produce a substantial number of cash donations.

Holding a benefit is a great way to create a culture of philanthropy in a company. Simply select a charity, arrange the benefit at-hand (casino nights, charity auctions, amateur stand-up comedy performances, and fairs are worth considering), delegate responsibility to employees—i.e. volunteers—and invite guests!

Benefits make money for charity and, in the process, allow attendees to have fun.

Donate a Portion of Profits

Lastly, a company can create a culture of philanthropy by agreeing to donate a portion of profits. This pledge allows companies to affirm their long-term support for a charitable organization and/or cause, prompt employees, to support charitable organizations, and make the workplace as meaningful and positive as possible.

There’s never been a better time than today for a company to become involved in philanthropy. The hardest part of doing so is, as is the case with many things in life, starting. Once the jump has been made, however, more meaningful assistance will be provided to those who need it.