Spring 2019
London's leading fashion photography studio
Re-aligning the brand
Little Red Panda is a leading London fashion eCommerce photography studio, experts in commercial packshot photography and fashion PR imagery.
We were tasked with developing their social media content to better align it with their brands creative values. As the visual style developed, we worked with LRP to roll it out across all brand collateral; creating a more consistent brand look.
We were tasked with developing their social media content to better align it with their brands creative values. As the visual style developed, we worked with LRP to roll it out across all brand collateral; creating a more consistent brand look.
Brand re-align
Highlight the people behind the brand
We felt that the existing LRP logo was a bold representation of the brand, was well known and reputable within the industry, and as such didn't need to be re-aligned . After meeting with their team and exploring their studio space, we identified that the presence of the brand lied within the quality of work and the people behind it. All we needed to do, is highlight it.
The LRP brand re-alignment is neutral, bold and confident; in line with the interpretation of the brand mark.
The LRP brand re-alignment is neutral, bold and confident; in line with the interpretation of the brand mark.
Social Media
Shout about it
Traditional posts don’t promote the LRP brand, they promote their services and the brands that they feature. As a company that specialises in creating the best imagery possible for other companies, and with such a diverse range of clients and subjects, it was very difficult to promote their own brand and build the brand presence. As part of the social media content strategy, we designed a series of brand awareness posts, separated into three distinct categories each with a little nod to the name, Panda Picks, Little Details and Red Hot:
Social Media
It’s an art form, little but loud
Motion graphics where used to create engaging brand awareness posts. Instagram carousels where used to highlight specific product details by dividing the content in to a series of posts, designed to boost engagement and brand awareness together.
Website refresh
Bring the bold
A refresh was needed to re-align the existing LRP website to the new brand standards established with social whilst also improving responsiveness, call to actions and search engine optimisation.
The new bold visual language reflects the studios photographic aesthetic. Setting the tone for how they are outwardly perceived.
We are available for work:
020 3950 9039
info@betwixtandbetween.ink
