–
“ The dominant organ of sensory and social orientation in pre-alphabet societies
was the ear. – ‘Hearing was believing’. The phonetic alphabet forced the magic
world of the ear to yield the neutral world of the eye.”
Marshall MC Luhan
“ The dominant organ of sensory and social orientation in pre-alphabet societies
was the ear. – ‘Hearing was believing’. The phonetic alphabet forced the magic
world of the ear to yield the neutral world of the eye.”
Marshall MC Luhan
–
/ the science of alphabets /
Lines. Curves. Diagonals. The 26 characters in Latin alphabet forms the basis of human written words and this
beauty of written words forms the building blocks of human communication. We employ these forms of visual
metaphors for our everyday expressions, memories and emotions so often that we gradually begin to overlook their
composition and the meaning each and every form possess.
/ more than a letter /
El’phabetics is an exploration of the augmentation of viewer’s experience with alphabets, freeing their
predefined idea of what language, words and alphabets should be. Just as how the idea of ‘shorthand’, and
the ‘phonological’ system of English language that translates auditory experiences to visual language,
El’phabetics expresses a new translation of language of the 26 latin alphabet forms
– each letter, no longer speaking our language, but a language of their own.
[ ay ]
A : ay : APE
K : kay : Cave
[ ow ]
O : ow : Opener
–
El'phabetics : A-Z
