Brief: Fictional assigment for Adidas. Design and create  shoes and its packaging. We had to design and create the box / carton ourself and not use existing boxes / cartons / packages dummy.  We were also given a shoe model that we were supposed to then visually link to the shoebox. We had to use the same shoe model and visually design it to fit two different target groups. My target groups were people who are interested in Rock music and Hiphop music, both men and women.

 

 

Both boxes have a rough street feel, inspired by graffiti and the hiphop style. The boxes have handles for easy transport form the store and that also serves as a "lock" to pervent the lid from opening.