The beginning of prohibition spelled the end for rye whiskey, once the most popular spirit in America. Redemption Rye’s mission is to bring rye back to it’s rightful place at the bar. To help them do this, we created a campaign centered around celebrating repeal day, the anniversary of the end of prohibition.
We created on and off-premise promotional collateral, materials for repeal day trivia night events, and even got Redemption featured on a prohibition-themed episode of David Wondrich's "Life Behind Bars" podcast.
Since the initial activation, repeal day has become an annual occasion Redemption leverages to drive sales and promote the brand.
(Work created at Our Man In Havana)
