Barilla pasta's brand doesn't necessarily connect to what it is selling. The logo feels disconnected and could work on something completely different. Barilla take pride in their italian nature, people and natural ingredients, the brand consists of these 3 elements. The brand is all about food at home, for the people. Rebrand Barilla pasta and make the packaging more relevant to what they are selling.

The original identity didn't show what the company was about. By simplifying the logo, using their logo from 1910 and adding more of an own-able identity in a wheat strand.

Each type of pasta has packaging with a window that shows the contents. The fork interacts with the window to make it more about the eating of pasta.​​​​​​​