Mini Cooper Ying Yang 2019 Countrymen
Responsive Website Design
This responsive microsite was designed to reach a younger demographic to promote the Mini Cooper’s Ying Yang 2019 Countrymen. Mini Coopers sophisticated and fun brand identity was used to create a minimalist layout that creates excitement for the viewer. The main goal for this website was to make sure that it was responsive for mobile viewers who are on the go, so no matter where you are viewing the site from, it would still be enjoyable.
Contrasting color blocks of black and white was used to enhance the yin yang theme of the cars. Helvetica was chosen for the titles and body copy for a simplistic layout with strong hierarchy.
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