Monument is built around an online magazine (www.mnmt.no), a wide range of informative and entertaining podcasts, event series and club culture. They aim to support the vast underground realm of Techno music by highlighting festivals, clubs and artists you otherwise wouldn’t hear about anywhere else. Today, Monument is the only online platform that focuses exclusively on Techno music, its sub-genres, and the culture surrounding it, giving Monument the advantage to dig deep into underground stories and music to be shared worldwide with other electronic music enthusiasts. As a dedicated and inspirational platform Monument wanted a visual identity that appealed to the hardcore fans and the new audience who want to expand their music library.
Monument focuses on delivering uncompromising content, and to come across as an inspiring collective to their team members and their supporters. With this insight, the identity was built with minimal design elements while still creating room to experiment.
The profile font Arial was chosen due to its universal availability for the whole team across the globe. Today Monument consists of 40+ active team members.
Old-school DIY rave flyers and posters inspire the colour pink, while the colour green is inspired by the nature where several events (raves) take place.
Redesigned logo, experimental typographic hierarchy, obscure illustration style and minimal colours are the primary identity elements that express Monuments true values through diverse execution.
