Literacy Foundation - The Talking Bookmarks

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Encouraging kids’ interest in reading is one of the best ways to defeat illiteracy.

That is why The Gift of Reading donates books to 200,000 underprivileged children
in Quebec who don’t have easy access to reading.

We wanted to grab the attention of book lovers and stimulate donations by creating talking bookmarks. Each bookmark featured the voices and faces of real children in need. Strategically placed in bookstores, these objects invited the public to buy books for the children tailored to their interests.

The donator would then be greeted by an animated Thank-you message
by the specific kid.

Client: The Literacy Foundation
(Fondation pour l'alphabétisation)

Agency: SID LEE
ECD: Alex Bernier
CD: Maxime Paiement, Éric Chavagnac

AD: Simon Caspar
CW: Gabrielle Regimbal
Creative Technologist: Julien Roub Charland
Illustrations: Benjamin Lécuyer, Julien Poisson
Design: Marie-Élaine Benoît, Simon Caspar, Julien Poisson,
Justin Mignot, Sarah Lemire

Production: SID LEE + GORDITOS
Director: Raphaël Ouellet, Lou-Pascal Tremblay
Production: Marie-Pier Lavoie Sigouin (SID LEE), Alexe Quesnel (GORDITOS)
Editing: Éloi Arsenault, Sarah Bérubé

Account services: Myriam Veilleux, Marie-Pier Lavoie Sigouin
Strategy: Pauline Després

MARKETING AWARDS - SILVER - Public Service - Point of Purchase
MARKETING AWARDS - BRONZE - Design - Promotion

CRÉA 2019 - GRAND PRIX Affichage - Organisme à but non lucratif
CRÉA 2019 - PRIX - Créativité/Engagement

PRIX MÉDIA - GRAND PRIX - Meilleure campagne sociétale
IDÉA 2020 - BRONZE - Résultats d'affaires et stratégie