Genekor is a Molecular Biology Laboratory, focused in Oncology, Cardiology, Neurology and Pharmacogenetics, based in Athens.
We were commissioned to create a brochure with the purpose to give a comprehensive information to healthcare professionals (immunologists, oncologists, dermatologists, etc.), to be in position to give the right propose to their patients. Thru the brief, we found a lot of useful information about the tests and the process that the doctor must be updated with the latest technology assays and guide their patients to choose the right treatment. For this reason, they need complete information, useful and easy to read without tiring the reader, giving them the best possible information about the subject.
Our main idea was the hope. The hope is the light that keeps these people in life.
We translate hope thru gradients and light colors and give a style of that the light is coming thru this brochure. We hope that one day this disease will be defeated once and for all.
The brochure has one secret "knife" at the end.
It is perforated and you can use it to cut the middle pages
to "see the light". It has the use of bookmark as well.
