Santa Burguesa
—
EN Co-creating El Salvador’s most popular restaurant in the last decade.
Santa Burguesa is a chef-driven, music-inspired, fast-good burger joint. It’s been regarded by some as El Salvador’s most popular restaurant in years due to their massive success and raving positive reviews.
We co-created and ideated their concept, brand identity and restaurant user experience. We’ve also been managing their digital channels and guiding them through business innovation. For the brand identity, we were inspired by various artistic styles, reinterpreting through patterns the ingredients that make up the emblematic burgers, as well as developing a visual language based on iconic elements that are part of the musical history of all times.
Services Human-centered research / Concept ideation / Visual Identity development / User experience design / Social media management / Content creation
Santa Burguesa is a chef-driven, music-inspired, fast-good burger joint. It’s been regarded by some as El Salvador’s most popular restaurant in years due to their massive success and raving positive reviews.
We co-created and ideated their concept, brand identity and restaurant user experience. We’ve also been managing their digital channels and guiding them through business innovation. For the brand identity, we were inspired by various artistic styles, reinterpreting through patterns the ingredients that make up the emblematic burgers, as well as developing a visual language based on iconic elements that are part of the musical history of all times.
Services Human-centered research / Concept ideation / Visual Identity development / User experience design / Social media management / Content creation
—
ES Co-creando el restaurante más popular de El Salvador en la última década.
Santa Burguesa es un restaurante de comida rápida especializado en crear las mejores hamburguesas de la ciudad. Inspirado en la música y bajo su filosofía chef-driven, algunos lo han considerado como el restaurante más popular de El Salvador en años debido a su gran éxito y a sus excelentes críticas.
Co-creamos e ideamos su concepto, identidad de marca y la experiencia de usuario del restaurante. También hemos estado administrando sus canales digitales y guiándolos a través de la innovación empresarial. Para la identidad de la marca nos inspiramos en distintos estilos artísticos, reintrepretando a través de texturas los ingredientes que componen las emblemáticas hamburguesas. Además de desarrollar un lenguaje de comunicación basado en elementos icónicos que forman parte de la historia musical presente a lo largo del tiempo.
Servicios Investigación centrada en el usuario / Ideación de concepto / Desarrollo de identidad visual / Diseño de experiencia de usuario / Administración de comunicación digital / Creación de contenido
Branding Douglas Rodas
—
Graphic Design Erick Chévez / Fernando Echeverría / Douglas Rodas
—
Photography Santiago Hernández
—
Illustration Jairo Miranda / Douglas Rodas / Fernando Echeverría
—
Lettering Douglas Rodas / Fernando Echeverría
—
Animation Reynaldo Aquino
—
Packaging Design Douglas Rodas
The Lab Studio. 2019.
Project developed by The Lab Studio
—
