ANGUS BEEF
A Rebrand Series
Not all Angus is equal—Other labels may say Angus, but that’s where the similarities end. The difference is in the flavor, and that’s where the Certified Angus Beef sets the bar. The primary roles of the package are to inform, provide assistance, and ensure a quality product. In this case, form follows function and draws connections from the original design. The typography functions as a cost-effective guide for the butcher to indicate and for the customer to effortlessly identify + discern between the beef variety.
