Connected Car
With the Connected Car app, we created a way for Volkswagen to connect with their customers by providing insights into their car’s black box. The app works like a natural extension of your car and gives you all the stats and insights you need. We created a connection between you and your garage, signaling upcoming maintenance in time to prevent unnecessary repair costs or sudden breakdown. Acceleration, breaking, corners and speed are all measured and translated into one uniform score that drivers can compare. We also made it possible to just leave your car without having to worry about parking fees. In a paid parking zone, the app will automatically start a paid parking session, which ends when you simply drive away.
We first designed the Connected Car app for Volkswagen and later on adapted it for Audi, Skoda and SEAT too.
Agency: Studio Kraftwerk
Client: Pon Netherlands
Creative Director: Daniel Sytsma
User Experience: Joris Feitz
Design: Joost Huver
*We designed the app in Dutch, sorry for the copy on some of the screens.
