Brian Lanigan's profile

Soup to Siberia - Knorr

You can't beat hot soup on a cold day...
 
But in Ireland, we don't really know what a cold day is.
 
This digital campaign takes volunteers from all around Ireland on an overland trip through some of the harshest geography in the world.
 
Their mission: to deliver hot, delicious Knorr soup to the frozen people of Yakutsk, the coldest inhabited city in the world, and find out what the word 'freezing' really means.
 
Soup to Siberia - Knorr
Published:

Soup to Siberia - Knorr

You can't beat hot soup on a cold day. So we'll take hot soup to the coldest city on earth: Yakutsk.

Published:

Creative Fields