PACKAGE DESIGN
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Company - Crown Maple Syrup
Client: Experimental
Art Direction: MadLove Altnor
(Statement)
I created Special Edition Flavors and Package design for the company Crown Maple. The title was "Crown Scavengers" of course the constraints were to stay within the guidelines of the company while not altering the logo in a way that makes it unrecognizable. I based the use of the illustrations on jargon used in the 1700s-1800s while also basing the illustrations on that time. All the syrup would be made with a burn-off residue of alcohol instead of actual alcohol. I hand-drew all the illustrations and then used photoshop and illustrator back and forth to finish the project.
CROWN MAPLE BOTTLE ILLUSTRATION
(Above)
Mock-up boxes of Crown Maple syrup packaging with illustrations and labeling.
(Below)
(Above)
Mock-up bottles of Crown Maple with illustrations and labeling.
(Below)
