Gumtree 'Curiosity Campaign' - YCN Competition Brief
With an array of competitors now in market, Gumtree isn’t the brand of choice with millennials wanting to sell second hand goods, so the aim of this project was to help Gumtree understand how they can become relevant to them again and put them back on the radar, by creating and developing upon a campaign idea for the brand which can be displayed in places relevant to their lives, and be smart in a way that reflects the behaviours of said audience.
(Not made for commercial use, contains some assets created by unknown designers)
