My client needed a flagship design for their new line of Bluetooth sports earphones. The client needed a design that would perfectly frame the company’s distinctive logo while embodying an aesthetic unique enough to become synonymous with their brand.
By framing the logo within a rounded quadrilateral, set at an angle, I was able to create a sense of forward motion. This sense of motion combined with the colorful and ergonomic design perfectly conveys Altec Lansing’s sporty brand, allowing their customers to connect both brand and product to their own identity.
