Breaking down the mark.
Shaker Village’s brand is built on community and love.
The outer lines of the evergreen mark symbolize the many paths from which the community comes to Shaker Village. And the diversity in these paths create the fabric that gives a richness and a strength that can only be found at Sabbathday Lake.
The inner circle represents the community as a whole, one that comprises a healthy mix of perspectives, skill sets and principles all aligning to create a united, loving community centered around Shaker values.
A secondary, campaign-specific mark
These two buildings, The Boys Shop and the Herb House, are the two prominent structures that will benefit from the funds generated by the campaign. Working with a partner designer, we re-created this iconic scene as an additional mark, specific to the campaign, inspiration by wood block artwork.
