A school assignment about designing the package for a new shoe-series from Nike and make a new product name.
I chose the name Nike Feather as it symbolize how light and delicate the chosen shoe-series would be. It is also in Limited edition beacuse I wanted to make a elegant, minimalistic and exclusive look that fits to my concept Defying gravity which is the new slogan for the new series. Defying gravity is about bringing forth a light, delicate, magical and unique feeling and at the same time describe how the new shoe-line is not obeying the rules of gravity by being so light.
Keywords: Light | Unique | Everyday
(Note: the white box is supposed to be at the same size as the black)
For the gentlemen:
For the ladies:
The die-cuts:
Upper lid: Gentlemen
Upper lid: Ladies
The bottom boxes to the lids are identical and is made by gold-coated cardboard.
The process:
Light.
Unique.
Everyday.
Limited Edition.
I got inspired by the Nike Free 3.0 and the star-shaped symbol and chose that as starting ponit for this assignment.
After a few sketches I ended up with this and wanted to develope it further because I liked the concept of the simplified and minimalized look and the harmony between the straight and curved lines.
Because of the assignment being about making a new series of at least two products I chose to make one for men and one for women. Or in this case, one for gentlemen and one for ladies beacuse I wanted to amplify the classic and exclusive part of the idea.
Some of the product photos.
Thanks for watching!
