PRETTY OUT TODAY LOGO
My process of a logo design for a company called Pretty Out Today, whose goal is to bring the youth of the local community together through art, entertainment, and community-wide events. The desired aesthetic of the logo is a sixties/seventies vibe, with fluid flow and a vibrant color palette.
INITIAL SKETCHES
Done in Procreate for iPad.
FURTHER COLORIZED CONCEPTS FOR SKETCH #2
ADDITIONAL COLOR CONCEPTS
ADDITIONAL CONCEPTS FOR #2
Client wanted to play around with the shape of the sun's rays, and possibly add texture.
COLOR VARIANTS FOR OPTION 1
Includes full color/texture, black and white, and solid color, so that the logo can be used across a variety of platforms.
FINAL LOGO
