Alfatrade
Branding
The identity incorporates elements that reference the sea, labor, and the brand's history, which is firmly rooted in Yucatán with 80 years of experience and exports its products worldwide. As an element within the logo, the North Star has been included, an important symbol serving as a guide for seafarers. Additionally, the five-pointed star or pentalfa represents the initial of the founding family, the Alonzo's, who form the company. When it comes to a brand associated with seafood products, something that communicates respect and pride for its origins is essential. Thus, projecting tradition, support, solidity, and a distinguished history, of which Alfatrade is proud, is of paramount importance.
