The objective for this project was to create a catalog for Mongoose bicycles.  

For the overall feeling of the catalog, I created something dynamic to represent the sporty subject matter. I used the recurring graphic of triangles and diagonal lines in order to provide that feeling of movement. 

Then, I incoroprateed some textures to identify with the roughness of the sport. In order to emphasize those textures and keep the colors minimalistic, I kept them black and white. In doing this, I gave the catalog a gritty feel.

In terms of composition, I put each of the bikes on a bumpy orange line, so they would stand out on the page. Then, I kept the layout grid-like to maintain organization and keep the information easy for readers to find.

Altogether, the final look of this catalog attracts the sporty target audience while maintaining functionality and keeping the focus on the bikes and their respective information.