Fortuna is a Romanian brand with over 20 years experience in delivering great coffee for millions of people. Their 2018 claim being "A coffee for a million coffees", Fortuna is proud of its origins and promises to turn every cup into a memorable experience.
On social media we treated every cup as out of the ordinary, always having a special meaning for consumers. Being either the one that wakes you up before an exam, the first coffee on your vacation, your commute coffee, that perfect sunny balcony cup or the lovely weekend coffee. We started different series of posts, using beauty shots, recipes and type + symbol representations. We also added contests to engage our audience.
On social media we treated every cup as out of the ordinary, always having a special meaning for consumers. Being either the one that wakes you up before an exam, the first coffee on your vacation, your commute coffee, that perfect sunny balcony cup or the lovely weekend coffee. We started different series of posts, using beauty shots, recipes and type + symbol representations. We also added contests to engage our audience.
We also started Coffee Polls to find out about Romanian consumer habits. Like how many people add sugar to their coffee, how many like it black or add some milk or cream to it. At the end of the year we published the results on social media (both Facebook and Instagram). Access them here: https://www.instagram.com/p/BtTUxE0DDcA/
