Campaigns and catalogues. A collection of freelance and client branding projects
RSL Queensland Remembrance Day
'Draw to Remember' campaign
A collaborative activity that engaged schools across Queensland to share stories of remembrance through chalk art. Our team attended Brisbane's Milton Primary School to capture initial footage. My role was to encourage school students to discuss their ideas and memories of Remembrance Day and ANZAC Day — why we commemorate, who went to war, and how we remember people through music, flowers, quotes and activities.
The children transferred their ideas to a pavement section and the footage was used to advertise the campaign across Queensland and a variety of media platforms.
Brand assets included an A3 paginated colour booklet that folded down to A5, website banners, social posts, school posters and printable PDFs for media.
RSL Queensland Scholarships rebrand
To rebrand RSL Queensland's scholarship program, I devised a concept combining fresh colours, clear space and organic shapes to attract the target demographic to explore scholarship opportunities.
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Concept "Develop a new career path" represents elevating one's potential by achieving a higher level of education. The green pin is a widely recognisable icon in the marketplace, signifying a start and/or finish point. The green circle represents the GO light signal, internationally recognised as commencing, taking action, going places. Surrounding icons fill the negative space with meaningful symbols of education and advancement.
The concept was rolled out on web, socials, in print and at RSL Queensland events.
Holster Fashion
Calleija Jewellers
I designed the 2014, 2015 and 2016 catalogues, and the exclusive Zara Phillips Collection catalogue. This included devising the captions, fonts, and attending the print factory to preview the colours upon production.
Wingman Beer
Skye Suites Sydney
