The Brief
UGG wanted men to have permission in wearing their products.
The Idea
Currently young men around 20-30 have become known to start their own brand of clothing ranges. A big known clothing company amongst younger people are the brand Entirety, the boys started their business when they came out of University and have been making a living off this ever since. So we thought we should target Young Entrepreneurs as this is commonly becoming a trend. We photographed for our campaign two types of entrepreneurs. One is Jake Fenton who is owner of Adequate Clothing and Ashley Marc Hovelle owner of AMH
Copy:
UGG are proud to support Jake Fenton, founder of Adequate Clothing and winner of the influential
'Cheltenham's Young Entrepreneur 2012’. In every step Jake takes in the world of fashion, he chooses
to wear UGG, He believes in the quality and comfort that UGG provide. Look online at our award
winning, stylish men’s range and pick a shoe for your individual journeys in life.
Shoes that fit your personality.
www.facebook.com/AdequateClothing
'Cheltenham's Young Entrepreneur 2012’. In every step Jake takes in the world of fashion, he chooses
to wear UGG, He believes in the quality and comfort that UGG provide. Look online at our award
winning, stylish men’s range and pick a shoe for your individual journeys in life.
Shoes that fit your personality.
www.facebook.com/AdequateClothing
Copy:
UGG support Ashley Marc Hovelle, creator of AMH and has sold a range of his clothing to Bloomingdales NYC. Ashley works hard on his feet in his studio and wears his comfortable
UGGs to be able to work hard and at the end of the day; play hard.
Shoes that fit your personality.
www.ashleymarchovelle.com
UGGs to be able to work hard and at the end of the day; play hard.
Shoes that fit your personality.
www.ashleymarchovelle.com
