Bata Rebrand
FYP | School Assignment | 2018 - 2019
Tasked to revitalise a Singapore Icon, I worked together with Siti Nadiah, and we chose to rebrand Bata to suit their current image that they stand for; to provide comfort, be simple, and casual.
The stereotype that Bata has carried unintentionally- as a brand that “only sell school shoes”, as well as the infamous moniker “Buy And Throw Away”, is something that we aim to diminish. By revamping their store layout as well as their corporate collaterals, our goal is to bring an improved brand experience for both the brand and their audience.
