Merchant-Direct Campaign
CHALLENGE: Appeal and promote Hypercom products and services directly to the merchant, circumventing Independent Sales Organizations (ISOs).
SOLUTION: Depict ISOs in realistic, self-serving, customer-service-agnostic, heightened realism via perspective of "Marvin," the adorable, quintessential Me-ist ISO, speaking the shameful truth.
SOLUTION: Depict ISOs in realistic, self-serving, customer-service-agnostic, heightened realism via perspective of "Marvin," the adorable, quintessential Me-ist ISO, speaking the shameful truth.
