Realme
Brief:
As a part of its contest, the brand required designing of a wallpaper and back cover for its new phone series.
The theme given was "Proud to be young".
As a part of its contest, the brand required designing of a wallpaper and back cover for its new phone series.
The theme given was "Proud to be young".
Task:
To design a wallpaper and back cover for the new phone series based on the theme of youth. It required youth focus and should mainly attract young demographic, them being the target audience.
To design a wallpaper and back cover for the new phone series based on the theme of youth. It required youth focus and should mainly attract young demographic, them being the target audience.
Approach:
Since the wallpaper designing required a youth centric approach, various themes and designs of such themes
Since the wallpaper designing required a youth centric approach, various themes and designs of such themes
were ideated.
Midnight blue was chosen for the background, it being part of brand's identity.
As youth being a demographic in ages of teens to twenties, a central number 20 was chosen.
The words "Proud to be" were positioned centrally upon an outline of number 20 written in thick and transparent typeface with bright border to give an overall futuristic look. The word "young" was chosen to be written in a gradient of bright, neon leaning colors. The word's letters interweaved over '2' and '0' with a vibrancy which depicted a jazzy and hip-hop style. The word's meaning was thus produced in its layout and the overall design evoked a spirit of being alluring and energetic.
Letter 'y' of the final design was chosen for the back cover, along with the brand's name.
Midnight blue was chosen for the background, it being part of brand's identity.
As youth being a demographic in ages of teens to twenties, a central number 20 was chosen.
The words "Proud to be" were positioned centrally upon an outline of number 20 written in thick and transparent typeface with bright border to give an overall futuristic look. The word "young" was chosen to be written in a gradient of bright, neon leaning colors. The word's letters interweaved over '2' and '0' with a vibrancy which depicted a jazzy and hip-hop style. The word's meaning was thus produced in its layout and the overall design evoked a spirit of being alluring and energetic.
Letter 'y' of the final design was chosen for the back cover, along with the brand's name.
Final:
The design won 'Creator's Award' from the client and was selected as a wallpaper for their upcoming phone series.
The design won 'Creator's Award' from the client and was selected as a wallpaper for their upcoming phone series.
