Re-Art Direction task of an Ad for Vinyl 95.3 fm
The Art direction must have a hint of retro without being too obvious
The concept defining the layouts goes around the iconic neon signs of that era, at the same time that it maintains the original elements of the Ad.
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Magazine Ad.
Newspaper Ad
Superboard Ad
Double-spread magazine Ad
3D installation.
This consist of a stand at Union Station, where the neon signs would be real, the radio station would be playing thorugh the speakers and the audience could approach the stand, take some pictures on it, and share them through social media.
