COCA-COLA - IT´S TIME TO EAT TOGETHER - PACKAGING
Video for internal purposes only. No commercial broadcast. All rights reserved The Coca-Cola Company.
TENSION
Even though we’re living in the best moment of human progress, we’re still suffering from cultural clashes & separatism.
BRAND ROLE
COCA-COLA brings people together around the table (meals).
IDEA
Flavors can achieve globally what religion, politics,
culture, and ideologies just can’t.
When a flavor is extraordinary, no border can stop it and any barrier can be knocked down by its power.
That’s why great food is accepted everywhere
and enjoyed by anyone.
And that’s also why a COCA-COLAis the best taste for enhancing your food, whatever it is and wherever you are.
“IT’S TIME TO EAT TOGETHER”
To be found worldwide in America (except the US), Europe, Africa, Turkey and the Caucasus.
CLIENT:
JOSÉ MARÍA BEZANILLA
AIDEÉ RODRÍGUEZ
ALEJANDRO ESPARZA
ILLUSTRATOR:
CAMILLA PERKINS
PHOTOGRAPHY:
LATINA.LA
GEOMETRY:
MAURICIO GRANILLO - GENERAL CREATIVE DIRECTOR
MIHAI FETCU - CREATIVE DIRECTOR
FLORINA ALEXANDRU - GROUP CREATIVE DIRECTOR
ANDREEA CLINCEA - ART DIRECTOR
MARIA GUSETH - ART DIRECTOR
ANA MILITARU - COPYWRITER
ADRIANA LUNGU - ACCOUNT DIRECTOR
RICARDO LEME LOPES - GENERAL CREATIVE DIRECTOR
JUAN JOSE POSADA - EXECUTIVE CREATIVE DIRECTOR LATAM
