Print Campaign- CRY (Child Rights and You)

•

Design and creative copy for a series of print ads for 'बाल श्रम मिटाओ ' campaign, an initiative by Child Rights & You, that not only identifies the root causes which force families and communities to allow children to be engaged in labor, but also works on rescue, repatriation and rehabilitation of children through child protection networks.

Through the techniques of miniature photography, clay modelling and inventive wordplay, I aimed at telling my target audience that “by donating, reporting and advocating about Child Labour, we can actually help these children get their basic rights to education and happy childhood”