Motion Package for the city of Pau
We were asked to create a Motion package for the new visual identity of the city of Pau ( South of France)
Following Graphéine’s visual identity, we extended and streched the visual experience towards motion.
The brief from Graphéine was to exploit the symbol ( A + Mountain) and play with the existing elements to create a system which fits the graphic charter.
Following Graphéine’s visual identity, we extended and streched the visual experience towards motion.
The brief from Graphéine was to exploit the symbol ( A + Mountain) and play with the existing elements to create a system which fits the graphic charter.
Client : City of Pau
Agency : Graphéine
Video footage : Michel Malvezin
Playing with the symbol
The mountain starts full screen up to the Pau Capitale Humaine's logo in a dynamic way. Based on this concept,
we adapt it to Pau Mobilités and Pau Tourisme. The mountain starts in full screen and places itself into the name to create the final logo.
we adapt it to Pau Mobilités and Pau Tourisme. The mountain starts in full screen and places itself into the name to create the final logo.
Overview of the motion package
Beyond the mountains
This system offers the possibility to extend over many formats. It remains flexible while keeping the DNA of the ident.In these two examples, you can see a packshot ending a video and an advertising banner in a football stadium.
JC Decaux Digital screen
Football stadium banner
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