For the YCN Student Awards 12/13 I entered the brief set by luxury Italian paper merchants 'Fedrigoni'. The brief was to 'inspire printers across the UK to work with the wide variety of Fedrigoni papers on offer' I had to make the sure the campaign was 'fun, memorable, tongue in cheek, and maybe even makes them laugh'.

Through my research I discovered Fedrigoni's most unique aspect was its Italian heritage in Verona, which is most famous as the location of 'Romeo & Juliet'. I retold Shakespeare's the love story through a set of postcards listing key quotations edited to re-tell situations printers find themselves in, which hopefully they would find amusing! The cards replicate print finishes with paper, including lamination, foil blocking, embossing, die-cutting and spot varnishing to show what the paper is capable of, and invite printers to an event held by Fedrigoni at Shakespeare's Globe Theatre. Printers can sign up for the event on a website where they see motion graphics of the postcards.