The Tennis Foundation wanted an identity for a new initiative aimed at radically changing tennis coaching in secondary schools.
Working with Alchemy Mill, I came up with slogans to help them build a new vibrant and fearless personality, designed to empower teenage tennis players, challenge traditional styles associated with tennis, and reinforce the new, dynamic teaching approach.
The slogans were used on a range of promotional materials for the initiative.
Credit: Alchemy Mill - strategy, direction and design
