Strategy
Beans, beans... Around the time I began working on this package redesign for Peak Beans, I had just gotten really serious about a vegetarian lifestyle and was eating more beans because I needed the protein. So when thinking of an item whose packaging could use some attention, I thought of those sad, sacks of beans just being tossed on the bottom shelf at the grocery store. I thought to myself coffee beans have it so good in these grocery store streets. What I decided to do was take inspiration from some of the best coffee bean packaging I could find and design an handsome, eco-friendly (only three colors), bag that holds twice as many beans as the regular bags.