Magazine: Greenpeace Action

Design of a new Greenpeace magazine for the Nordic countries.
Nominated for Svenska Designpriset (category: personal- & organisationstidningar) 2013.
Published in four languages: Swedish, Danish, Norwegian and Finnish.
Awarded with a Silver in Svenska Designpriset 2013.

Greenpeace magazine environment activism

Front cover of the second issue. Logotype based on Shift Book, but with the letters "ti" modified

Dummy pages

We started off with a couple of workshops with the client, figuring out target audience, tone and feel. After that I produced the following dummy spreads

First spread dummy

Focus feature, dummy spread with infographics

Main feature, dummy spread 1

Main feature, dummy spread 2 (Greenpeace in action)

Main feature, dummy spread 3 (profile interview and background article)

The printed result

Pages from the first issues of the magazine, plus some typographic details

Greenpeace Action is published in four language editions

First spread

News spread

Focus feature with infographics

Detail of page 6, showing the typography and other recurring elements of the design.
Round shapes are used for different objects, like pull quotes and small portraits.
Thick and thin lines with a diagonal pattern used for drop caps and to emphasize important words in headlines.
The colour scheme has three versions of each colour, e.g. dark green, light green and gradient green.

Typography: Zócalo Display (headlines, intros), Lexicon No1 (body copy), Walbaum Grotesk (pull quotes, dateline, captions, fact boxes etc)

Detail of the same page, with red drop cap set in Shift and infographic text in Walbaum Grotesk

Dummy typography of the department heads, set in the typewriter font Erica Type

Final version of the department heads, set in Shift Black and Shift Book. More elegant than the dummy version below, but still with a slight documentary typewriter feel

Main feature, first spread

Main feature, second spread (Greenpeace in action)

Main feature, third spread (profile interview and background)

Page 13, with many of the recurring elements and typography.
Round shapes are used for portraits and other objects.
Thick and thin lines with a diagonal pattern used for drop caps and to emphasize important words in headlines.
The colour scheme has three versions of each colour. In this case, dark red, light red and gradient red.

Local pages (spread contents differ between language editions)

Back cover – how the supporter's money is used for actions all around the globe

Back cover, detail

Dummy covers

The magazine was originally intended to be named "Report". Here are a few dummy covers with the first logo. The name change to "Action" triggered a need for more active cover images.