This corporate profile was created for the brand as a way to highlight the products, services and achievements of the corporation. The corporate profile design with the single unique proposition of linkage of client’s expectation and the manufacturer’s objectives. The entire design relies heavily on the patterning of hexagon to create much scientific professional outlook. The contemporary style and identity colour reflect of the brand in blue colour (with white and grey colours)
Colour moodboard options
Corporate Profile design (white colour version)
Front and back cover design of the corporate profile
Corporate Profile design (indigo colour version)
Corporate Profile design (grey colour version)
E- corporate profile - Page of Corporate Philosophy
E- corporate profile - Page of Contents
Overview:
Toray Plastics (Malaysia) Sdn Bhd, South East Asia's largest producer of ABS resin, manufactures high quality ABS resin under the brand name of TOYOLAC®.The company is a subsidiary of Toray Industries, Inc.- the world's leading manufacturer of synthetic fibres and textiles, high performance films and engineering plastics. Applying its distinctive technology strengths, Toray is diversifying into chemicals, pharmaceuticals, medical supplies, electronics materials, housing and construction materials and engineering.
Objective:
To meet the requirement and expectation of the clients to achieve corporate objectives.
Target audience:
Shareholders and potential investors or business people who are interested in the company profile.
Single unique proposition:
Linkage of client’s expectation and the manufacturer’s objectives
Tone of voice:
Official, professional and impressive in terms of scientific
Art direction:
Contemporary style and identity colour reflect of the brand in blue colour (with white and grey colours)
Disclaimer: This student project has no affiliation with the brand name and the artworks on display are solely for educational and self-promote purpose only.
