Print pieces and accompanying landing page to drive membership in Professional Photographers of America. New joining members are invited to Imaging USA photographic conference in San Antonio, Texas for free. The piece is designed as a map to guide them to San Antonio while taking advantage of the multitude of PPA benefits along the way.
Direct mail poster sent to potential members.
Two page magazine spread following up on poster.
Magazine Belly Band.
Prospects were directed to this landing page: http://imagingusa.org/join-go
