Secours Populaire Français
How to create awareness to people about those who have less than us for Christmas?
Everyday of the week before Christmas we are going to launch an Instagram comic book on Secours Populaire's account. We will show how a little guy from a poor family loses optimism about Christmas as the key date approaches. Everyday the stories will be more and more sad.
On the last day, we will ask people directly what kind of end-story they would like to see in order to encourage them to make a donation and share the message.
After Christmas, we will send the comic printed and signed by the artist to the top 10 donors.
