During my internship at Great State, I designed an editorial piece based on a report examining customer experience in the travel sector. I designed the layout, illustrations and cover concept which were shown at a conference in London celebrating the launch of the travel report.

Starting with Great States branding, I explored new illustrations styles that could be rolled out across future reports. The illustrations are inspired by Saul Bass as I wanted a simple, monochromatic style that would bring personality and playfulness to the reports. The designs also work consistently with the brands typeface and colours.