Pur&Wag
Brand identity
Brief: Create a brand identity for a new pet sitter service.
Concept: Give the owners peace of mind that their pets are having as much
fun on vacation as they are. The brand values are reflected through the vibrant
color palette and the illustrations.
Brand values:
Enthusiastic: to reflect your pet’s joy when you come home.
Passionate: to reflect the passion of the pet sitter in taking care all the unique
needs of your pet.
Playful: to reflect the cheerful feeling you have when you play with your pet.