GUERRILLA MARKETING FOR NON-PROFIT
Through love in action, World Relief brings healing to thousands of displaced individuals from the most fragile conflict zones on the globe, and they receive assistance from worldwide volunteers and generous donors who resonate with the organization's vision of creating sustainable communities. Since World Relief is dependent on volunteers and donations, the purpose of this guerrilla campaign is to encourage work with a World Relief chapter or giving money to support the worthy cause.
Inside the speech bubbles, "welcome" is handwritten in multiple different languages: English (Welcome), French (Bienvenue), Khmer (សូមស្វាគមន៍ / som svakôm), Swahili (Karibuni), Malay (Selamat datang), Portuguese (Bem-vindos), Dutch (Welkom), Kinyarwanda (Murakaza neza), and Modern Standard Arabic (أهلاً و سهلاً / ahlan wa sahlan).
