The store organizes product displays around different major use-cases. Each section focuses on how one business uses the products, with physical samples of real printed pieces. The kiosk acts as a companion to the product display by giving customers more context into the business and the products they use.

Featured products are highlighted with helpful hints and a story behind how the business uses it to help them succeed.

​​​​​​​Each section featured a different small business that would highlight and demonstrate a unique mix of promotional material. These sections were originally planned to be updated regularly with different businesses and products.