WEBER BARBECUES WINTER CAMPAIGN
A multi-channel campaign to encourage the continued use of Weber Barbecues throughout the winter by promoting the Weber Barbecue as the ideal method to cook your traditional Sunday Roast. Across 3 months, social media, print, and in-store merchandise were utilised and customer engagement was maximised with prizes for the best Weber roasts, using the hash tag 'roastwiththemost'.
