Aice | Have an Aice Day
AICE a brand new ice cream in Indonesia has good response from the customer and they liked it so much because of the unique shapes of each product, simple design packaging, and affordable with great taste. Established in 2015, AICE create growing positive selling in ice cream market. Three years later they have a plan to make a new umbrella campaign direction to strengthen their market and give connection to their customer. Agency response with brand philosophy AICE "HAVE AN AICE DAY" means AICE a brand that brings the new kind of happiness and cheerfulness for Indonesia people. That philosophy also become AICE slogan. With using #AICEinAja as the answer, we integrate all interest in common thread in every communication, any situation, anytime, and, anywhere.
Product Window version
Ramadan version
2018, they launched new campaign with several version TV commercial for the first time. The other task is how to make Indonesian people can spell "AICE" brand in right way as you say "ais" not 'a-i-c-e' or 'ai-ce'. As official sponsorship of Asian Games 2018, it's the big opportunity for AICE to get more attention in public.
The Moving House version
Home Gym version
Cheerleader version
Running version
Client: AICE
Agency: Y&R Indonesia
ECD: Fariz Azlan
CD: Lucky Susanto
Art Director: Jaza A. Ramada
Copywriter: Putu M. Wijaya
Producer: Yulia Sutan
Director: Ade Kiki
Production House: Lucent Films
