Norges Kreative Fagskole
Second Year Project
Second Year Project
In this assignment we worked in pair to create a campaign for one out of three companys. My partner and I chose Norli who is a chain of bookstores in Norway. Our goal with the campaign was to get people use the Chistmas time to read more books. "Prøve noe nytt i julen" means "Try something new for Christmas?".
Many of Norlis previous campaigns have been boring and lacks creativity. We wanted to do something new. So, we used two stereotypes, one cute grandma and one hardrock guy, and gave them a book that totally mismatch their stereotypes personality.
